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BDC Implementation
- Logistics
- How to decide if a BDC is feasible
- Overcoming obstacles to installing a successful BDC
- Location
- On site/Off site
- Where in the dealership?
- Layout
- How to set the desks, phones, computers etc up for maximum performance
- Furniture
- How many desks?
- How many phones?
- Which phone system?
- Computer terminals?
- Internet access?
- Appointment Boards
- Layout for ease of use
- Who fills them in?
- Telephone Training (2 Day Workshop)
- Management
- Is a full time manager needed?
- Training
- Staffing
- Dedicated staff
- Rotating salespeople
- Tracking
- How many calls
- What happens with each call
- Appointment set ratio
- Appointment show ratio
- Closing ratio
Marketing- How to use the different Media
- TV
- Radio
- Internet
- Newspaper
- Direct Mail
Promotions
- How to hold effective promotions
- Direct Mail
- Using dealership data-base
- Video e-mails
- Preparing the lot
- Special offers
- Manning the promotions
- Spot deliveries
- Giveaways
- Logging customers
- Sales process
- Follow up
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