BDC Design and Implementation

BDC Implementation

  • Logistics
    • How to decide if a BDC is feasible
    • Overcoming obstacles to installing a successful BDC
  • Location
    • On site/Off site
    • Where in the dealership?
  • Layout
    • How to set the desks, phones, computers etc up for maximum performance
  • Furniture
    • How many desks?
    • How many phones?
    • Which phone system?
    • Computer terminals?
    • Internet access?
  • Appointment Boards
    • Layout for ease of use
    • Who fills them in?
  • Telephone Training (2 Day Workshop)
  • Management
    • Is a full time manager needed?
    • Training
  • Staffing
    • Dedicated staff
    • Rotating salespeople
  • Tracking
    • How many calls
    • What happens with each call
    • Appointment set ratio
    • Appointment show ratio
    • Closing ratio

Marketing

  • How to use the different Media
    • TV
    • Radio
    • Internet
    • Newspaper
    • Direct Mail

 

Promotions

  • How to hold effective promotions
    • Off-site
    • On-site
  • Direct Mail
  • Using dealership data-base
  • Video e-mails
  • Preparing the lot
  • Special offers
  • Manning the promotions
  • Spot deliveries
  • Giveaways
  • Logging customers
  • Sales process
  • Follow up